Beauty Influencers who do Halloween Big

It’s safe to say that 2020 has already put the “scary” in Halloween this year. With many towns cancelling trick-or-treating altogether and some states still limited to gatherings of no more than 10 people, there’s no question that this spooky season will be looking very different from last.

Not sure what to be this year? Me neither. Thankfully, social media is still full of our favorite influencers who are sure to pull through with that much needed Halloween inspo! Whether you’re dressing up to carve pumpkins in your kitchen, hosting a Halloween party on Zoom, or setting up a socially distanced haunted house, you can still look spooky, sexy, or something in between with the help of some makeup and a brush… and maybe a tutorial or two. Check out the following influencers who we think blow Halloween makeup right out of the water:


1. Nicole Guerriero

You can find Nicole Guerriero on Instagram @nicoleguerriero or on her YouTube channel.  She went with four different looks last year, channeling both Tim Burton and The Joker that looked so real I had to do a double take. We can’t wait to see what she comes up with this weekend. For even more inspiration, check out her Halloween Highlight reel.

2. Mimi Choi

You can find Mimi Choi on Instagram @mimles. Her talent is mind-blowing, with smoke and mirror vibes in almost every post! It would be hard not to find something to mimic this coming Saturday. If you are as impressed by Mimi’s creativity as I am and want to learn how to do it yourself, sign up for her masterclass. The course will leave you creating your own makeup masterpieces in no time.

3. Desi Perkins

You can find Desi Perkins on Instagram @desiperkins or on her YouTube channel. She’s previously rocked some intense Halloween makeup in her Day of the Dead, Perkins Carnival, and Haunted Homecoming looks from last year. Searching for something that will be sure to scare this Halloween? Check out her melting makeup tutorial here.

4. Kaneshia Shana

You can find Kaneshia Shana on Instagram @kaneshiashana. Two of her most recent posts highlight her Halloween looks from last year and they’re nothing short of mesmerizing. She creates both cool and creepy perspectives and has an optical illusion makeup class you can take to become just as talented. For more information, check out her “Inglot Class” highlight reel.

5. Becky Addams

Becky Addams gives us Halloween vibes all year round, and the detail she adds to her eyes is pure magic. You can find her @beckyaddams on Instagram or on her website. What else do we love about her? She’s cruelty-free and tags the products she uses in each post so you can get the same look while still being kind to the animals and our earth.


Maggie Blehar is a Philadelphia based writer/educator with a Bachelor’s in English and a Master’s in Education. She has been plant-based since 2011 and is always in search of ethical companies to support. She loves traveling, walking her dog, painting, meditation, working for social justice, digging deeper into her zodiac sign, and exploring the Philly vegan scene with friends. Some of her favorite organizations are: Don’t Eat the Homies, Farm Sanctuary, CHNGE, Gentle Barn, and the Equal Justice Initiative.