Our Story

Aashna’s love of animals and their inherent beauty began to grow into a much larger idea about how people could connect with one another. As a life-long lover of makeup, she stared developing her own shades and styles to evoke the essence of the animals she adored. She wanted people to see the same beauty in themselves that she had always seen in the animals of the world, and for them to be able to express that beauty in a powerful, connective way.

It didn’t take long for this seemingly small concept to bloom into the greater vision of Shared Planet, the first beauty brand of its kind, of any kind, to look beyond the concept of “how you look’ and instead share in the magic of “why we are beautiful.”