WHY THE BIRDS OF PARADISE NEED OUR ATTENTION
Known for their bright, striking colors and their unique ability to completely transform their appearance, The Birds of Paradise are one of nature’s most dramatic and extraordinary wonders of the world. They utilize multiple sets of feathers enabling them to morph into alter egos, thus making themselves utterly unrecognizable.
Birds of Paradise are extremely rare and their beautiful, bright colors have made them a highly prized target for hunters who use their brightly colored feathers to create clothes and costumes. This practice and tradition has meant enormous population declines for the Birds of Paradise with some species being worse off than others. They inhabit the rainforests of New Guinea where extensive deforestation will also contribute their eventual extinction unless something changes for them.
HOW YOU CAN HELP
In lieu of bringing on a fourth charity partner, we have chosen, instead, to create products that help raise awareness of the plight of the Birds of Paradise. With each purchase of Birds of Paradise Liquid Pigments, Shared Planet will donate 10% of your order value to our existing charity partners, who work tirelessly to save endangered animals, and their natural habitats, all over the world.Shop the Collection